The prospectus design process starts with a clear understanding of the unique nature and spirit of each school. Our marketing consultants possess extensive knowledge and experience to be able to extract the information required to develop a design brief that not only reflects the school’s ethos, but will also produce a prospectus that stands out from the competition.
We believe that first and foremost your prospectus should rouse interest and emotion. This is where the key elements of photography and copywriting come into play. How much do you want to say? You need to convey the school’s key selling points yet still leave the reader encouraged to visit the school.
We also recognise the importance of the prospectus design format and overall size. If your prospectus has to be posted for example, then conforming to the weight and measurement formats in line with Royal Mail’s tariff changes will ensure the most cost effective postage option. ‘Dummy’ documents are provided for this purpose, to give an early indication of the finished size, weight, feel and paper quality of the prospectus.
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